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[http://www.swarthmore.edu/SocSci/bschwar1/ Barry Schwartz] on the [http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html paradox of too much choice]. (This is the same Barry Schwartz who wrote the textbook on learning and memory).
[http://www.swarthmore.edu/SocSci/bschwar1/ Barry Schwartz] on the [http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html paradox of too much choice]. (This is the same Barry Schwartz who wrote the textbook on learning and memory).